As we are starting to get into the “listing” season here in the CO, the season where more people are comfortable in selling their homes, one thought keeps coming back to me.. Don’t rush the marketing.
I recently had a conversation with one of our agents about a million-dollar farm listing that will hit the market soon. The owner wisely wanted to take advantage of the low inventory and get their property on the market as soon as possible. The idea was to use a few previously taken picture of the property and fill in any gaps down the road, on a sunny day. However, when our team looked over the pictures we felt it would be a disservice to move forward with what we had. It took a little talking, but we ALL came to the conclusion that waiting to list the home so that we could put our absolute-best foot forward, was the right move.
Now, I know this doesn’t seem like anything amazing, especially for a million-dollar property, but not rushing the marketing is true for any property in any part of our market. You would be surprised at how often the enthusiasm of both agents and owners to get something listed and sold overshadows that rule quite a bit.
The key is to slow down, take the time needed to pick out the highpoints of the property, get the proper “packaging” in place, and then move forward.
Get an experienced agent with a marketing team to back you in the largest transaction of your life, it will pay off in the end.